Take it or Leave it: The 411 on QR Codes

Everyone has seen a Quick Response (QR) Code, but most people don’t know what they are. First let’s get a clear definition:

a QR Code is a machine-readable code comprised of an array of black and white squares generally used for storing URLs and other information. The camera on a smartphone that has a barcode scanner app installed reads QR Codes. According to CBS News smartphone statistics report that over half the adult population in America owns a smartphone and is capable of reading QR Codes. However Forbes reveals that QR Code usage exists in only 17 percent of smartphones in America.
Although QR Codes were developed in 1995 they still have yet to see the light of popularity. But as more businesses embrace this technology, QR Codes are projected to increase in popularity. But those who already know about the existence of QR Codes are asking this question: are QR Codes good for business?

The Pros and Cons

There are a number of reasons why some dislike QR Codes. Many refuse to put them on their marketing materials because they label them “ugly” and claim they distort the brand’s aesthetic appeal and make it look “cheap.” Others refuse to use them because they feel the functionality is too limited. For example, it can be rather difficult for a QR Code to connect a Facebook ID with the end users and provide or track appropriate content. Finally, the user experience is drastically low and many people feel QR Codes are not worth the bother or worth “defacing” their marketing materials.
If used correctly QR Codes can build customer relationships, help with SEO, boost blog traffic, and aid in targeting specific audiences. They are also extremely easy to use and don’t monopolize much time. But before you start developing your QR Codes you need to make sure your website and its content is worthy. When you hire your SEO specialist make sure to communicate your intention to use QR Codes and ask what components should be QR Code readable.


Multiple businesses struggle to get clients to complete surveys regarding products. When handed paper surveys most wind up in the trash and those sent via e-mail find their way into junk mail. However, QR Codes can provide links to surveys that can easily be completed in line at the store, while waiting for a medical appointment or seated at a table in a favorite restaurant.


QR Codes can add fuel to your SEO fire. When using a social graph stuffed with music clips, images, videos and content a QR Code can enhance your social media and search engine optimization. Traffic can be easily increased to these searchable items through QR Codes as a PLATFORM for encouraging sharing. Even printing a QR Code on the back of your business card that links to a You Tube video posted to your website can enhance visibility and encourage sharing via social sites like Twitter and Facebook that will lead the multitudes to your URL.

Proper Usage

If you decide to implement QR Codes into your marketing endeavors make sure you use them correctly. Nobody is going to scan a QR Code from or on a moving vehicle. This means putting a QR Code on a public bench, a building or on a car is a waste of time and effort. QR Codes also have no place on banners or flags that flap in the breeze making a scan nearly impossible. Business cards, envelopes, letterheads, brochures and articles are acceptable and advantageous places to display QR Codes, if in fact you decide to take them rather than leave them.

Top 10 Interview Questions asked in Interviews Part3

Questions about the new company.

Why do you want to work here? What do you know about us? Or more specifically, why have you applied for this particular job?

Research, research, research! Don’t just use their website- look at them from different angles.

Use LinkedIn and other social media to find other people who might have worked there… ask for a pre-interview visit… read newspaper articles/ trade journals, inspection reports about them- the internet makes all this very possible.

Show the prospective employer that their company/workplace/ brand matters to you.

Some of us will remember The Apprentice Series 4 where Lee McQueen was almost able to recite Lord Sugar’s CV verbatim- he may have come across as a little obsessive- but he got the job!

It is usually unwise to say you want to work in a particular place because of the money.

Regarding the particular job, the employer is looking for evidence that this job suits you and that you suit it! That’s why it is important to use a professional resume writing service to write successful resume.

Does it fit with your experience, general skills, does it involve things you have said you enjoy, and does it fit with your longer term aspirations?

Do make sure you have a good understanding of what the role entails and how it fits within the wider organisation- again, research, research, research! .

Why did you leave your last job?

Or Why do you want to leave your current job? Or How did you lose your last job?

There are several perfectly acceptable reasons for wanting to leave a workplace:

They are restructuring or have been taken over by another company
I am ready for new challenges and opportunities
Practical reasons- like relocating, changing family circumstances
If you have been laid off- try and remain non-emotional- try not to panic. You will just need to think through what happened and why, and try and communicate it in the best light.

However, NEVER be negative about other people/ ex-employers… you will just come across as a whinge-bag and not able to take personal responsibility- no matter how true your grievance may be, a job interview is not the place to air it!

Top 10 Interview Questions asked in Interviews Part2

    What are your strengths?

a) Don’t be concerned about modesty… go for it…

b) Avoid saying what you think the interviewer wants to hear e.g. good team player, conscientious…

c) Consider your strengths in the light of the job you are applying for- do they fit at all- or could you get a better fit.

Have prepared 3 or 4 strengths- and think through specific examples to go with each of them- just in case the interviewer probes a little deeper! Remember- being different can be a good thing.

A dictionary is a good starting point to get your creative thinking started.

 What are your weaknesses?

We can’t avoid weaknesses, but equally don’t be so honest that you talk yourself out of the job! Getting the right balance can be tricky- if you say you don’t have any, you run the risk of being perceived as arrogant- if not deluded!

If you turn the interview into a confessional they may run a mile.

You will need to decide for yourself your personal boundary and make sure that you do not cross over it.

Make sure you only mention one weakness and preferably one that is not essential to the job!

The perceived wisdom is to share a weakness that could also be interpreted as a positive. For example:

Overly meticulous

Intolerant of incompetence
However, experienced interviewers will have heard this kind of thing before. Only say you are a perfectionist- if you really are.

Make sure you are aware of the impact of your weaknesses on others around you- and outline any steps you have taken to improve your weakness.

An example could be “I know my team think I’m too demanding at times- I realise I do tend to work them very hard- but I am getting better at rewarding their efforts and focussing on the positives as well.”